Repeat, Play, Skip
Enhancing interactivity of the online dating experience through sharing music interests
Project Specifications
My Role: UI & UX Design
Client: Hinge (Hypothetical)
Timeline: 2 Weeks
Tools: Figma, Google Docs, Google Forms, Zoom
Problem Statement
Hinge currently does not provide any prompts or features where users can spark new connections through sharing their music interests.
Background
Dating apps can often get a reputation of being shallow and lacking meaningful human connection. For many people, music is so personal and can be a memorable conversation starter. Popular dating apps, such as Bumble, have already utilized using music to connect their users on another level. Their current feature allows users to connect their Spotify account to their Bumble profile where people can view their most listened to artists.
Research
Competitive Analysis
I analyzed Hinge’s two biggest competitors, Tinder and Bumble.
👍🏼PROSeasy to connect Spotify to Tinder and Bumble Profile
eye catching album covers and artist images
👎🏼CONSnot customizable — just automatically shows top played music
not interactive — can’t be replied to or commented on like the other prompts
User Surveys
Insights Learned
💡 there’s room to improve with how interactive the online dating experience can be for users.
💡 sharing music interests can spark meaningful connections and conversations.
💡 seeing someone’s music interests on their profile will catch user’s attention and may even influence their chances of matching.
💡 a new interactive feature that prioritizes the ability to share music interests will enhance user experience and attract more users to Hinge
Empathize
User Persona
Storyboard
Empathy Map
Ideate
Sketches
LoFi Wireframes
Design
Key Iteration
Feedback from testing the original version prompted iteration of the design.
Users experienced confusion with the boxes and the repeat, play, and skip symbols
Users interacted with the final version more intuitively
The reset button made it easier for the user to start over
Final Prototype
Testing
Testing Objectives
📝 user will successfully send a like to Jennie’s profile using the interactive prompt “Repeat, Play, Skip”
📝 observe how user interacts and navigates through the new feature
📝 identify any successes and confusion the user may experience
📝 would the user use this in real life if Hinge came out with this feature?
Results Summary
⭐ 7/7 users successfully interacted with “Repeat, Play, Skip” feature
⭐ users enjoyed how interactive it was
⭐ users appreciated how they were able to personalize showcasing their music interests
Feedback Highlights
“I like it because I can make more of a connection with the person, it’s more than just a surface level connection.”
“Music is so personal, to me at least, so being able to include it in dating apps is important.”
“This is more fun because other stuff right now, you just respond quickly with a comment — if you even do that.”
Next Steps
📝 If I were to continue working on this, I would design a feature to allow the user to play a short snippet of the three songs provided, in case they wanted to hear it.
📝 I would also create more wireframes where the user can add three albums or three artists, so they are not only limited to choosing songs.
📝 I would recruit more users to test these updated features and get their feedback.